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We at Bally make it a priority to customize our services and stay on top of the ever-changing needs of our customers. And during their first task, the teams from 'The Apprentice' proved they understand the importance of this as well. Their ideas for a new group exercise class were smart, innovative and right on target with what today's consumers want. The result of their work will bring an exciting new offering to Bally clubs nationwide, which we feel will be a big hit with our members.

Jim McDonald
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